Title

A Marketing Plan for Effectively Communicating with Parents: Trust, Two-way Communication, and Technology are Key Requirements

PDF
Description
Wilder Research used discussion groups and key informant interviews to learn about parents' preferred communication methods regarding child development information and early education opportunities.
Date

Date

Authors

Chase, Richard
Valorose, Jennifer
Pages

Pages

8 p.
Client Organization

Client Organization

Child Care Aware
Wilder Topic

Wilder Topic

Early Childhood Child Development Child Care
Study ID

Project Information

Communication Strategies to Reach All Parents

As part of Minnesota's Pre-K Planning Grant, the purpose of this study is to learn about the experiences of parents of young children in order to tailor effective ways to communicate with them about child development and early education opportunities.

See everything related to this project.